[Asia Economy Reporter Hyunseok Yoo] EID is entering the mask distribution business to diversify its revenue model. The strategy is to secure a stable cash cow by entering the mask market, which is expected to show steady growth in the mid to long term. The business will be conducted through online distribution channels in line with the trend of strengthening non-face-to-face shopping.


EID announced on the 22nd that it recently signed a contract to supply mask products worth 7.1 billion KRW to Coupang Rocket Delivery, a leading online commerce company.


First, the delivery of dental masks worth 2.5 billion KRW, ordered in the first phase, has already been completed. This product is a Chinese OEM safety mask that is inexpensive, lightweight, and highly breathable. The company expects demand to surge due to the heatwave starting earlier than usual this year.


Additionally, the delivery of domestically produced Pure Angel masks worth 4.6 billion KRW is underway. This product is a disposable non-woven fabric mask equipped with a triple filter, manufactured by domestic companies SY Industry and Ester. This product is also inexpensive, lightweight, and boasts comfortable wear and excellent adhesion.



An EID official stated, “As the COVID-19 pandemic shows signs of resurgence and the possibility of prolongation increases, and with many factors continuously driving demand for masks such as yellow dust and fine dust, we have entered the mask distribution business,” adding, “Additional supply of dental masks for adults and children and delivery of domestically produced splash-proof masks are also planned.”


This content was produced with the assistance of AI translation services.

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