E-Land Retail Shoopen Collaborates with 'Sinmyohan' Character
[Asia Economy Reporter Yujin Cho] Shoe manufacturing and distribution SPA brand Shoopen, operated by E-Land Retail (CEO Wooseop Kim, Changhyun Seok), is collaborating with CJ E&M to launch collaboration products featuring the popular variety show New Journey to the West's ‘Sinmyohan’ characters.
This collaboration features a total of 72 products using characters such as ‘Sinmyohan’ and ‘Gimyohan’, personified male and female characters, ‘Mimyohan’, a dog-inspired character, and a new character, the desert fox ‘Stella’.
Based on the New Journey to the West characters, the products are designed for diverse everyday use and are offered in various product categories. The range has expanded beyond clothing and shoes to include accessories.
Made from 100% rayon for comfort, the Sinmyohan pajama set, which helps promote restful sleep, comes with a free sleep mask as part of a promotion.
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The products will be available from the 22nd at Shoopen’s nationwide offline stores and online store.
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