LG Electronics Launches New Dios Ice Water Purifier Refrigerator Ad with Baek Jong-won and Yang Se-hyung
[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 21st that it recently launched a new commercial for the Dios Ice Water Purifier Refrigerator featuring Baek Jong-won, CEO of The Born Korea and a restaurateur and broadcaster, along with comedian Yang Se-hyung.
The commercial introduces the 2020 model LG Dios Ice Water Purifier Refrigerator, which allows users to open the refrigerator door by voice command, in a skit format.
When Yang Se-hyung, carrying ingredients, says he cannot open the refrigerator door, CEO Baek replies, “You haven’t used this refrigerator, right? These days, you don’t need your hands,” and explains how to use it.
This commercial is a separated programming commercial (PCM) featuring cast members from a broadcast program, giving the impression that it is part of the show.
The LG Dios Ice Water Purifier Refrigerator can be voice-controlled when connected to the LG ThinQ app via wireless internet. When users say, “Set cold water” or “Set cubed ice,” the refrigerator adjusts the settings accordingly. It also provides voice responses to questions about time, weather, and other daily information.
LG Electronics applied hygiene management features to the Dios Ice Water Purifier Refrigerator, including the UVnano function that automatically sterilizes the water outlet dispensing purified water with UV (ultraviolet) LED at 99.99% efficiency, as well as a three-stage safe water filter.
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Park Kyung-ah, Executive Director of Brand Communication at LG Electronics, said, “We will carry out various marketing activities so that more customers can experience the unparalleled convenience of LG home appliances.”
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