Luxury Purchases Also Online... E-commerce Strengthens Luxury Category

Tmon Luxury Brand Super Sale Event
Lowest Online Prices for Prada, Burberry, Valentino Bags on the 22nd

[Asia Economy Reporter Kim Cheol-hyun] As consumer interest in purchasing luxury goods online has recently increased, e-commerce companies are also strengthening their growing luxury categories.

According to TMON on the 21st, sales in the luxury category in the first half of this year rose by 30% compared to the previous year. In particular, the number of purchases increased by 70%, and the number of purchasing customers increased by 66%, confirming that customer demand for buying luxury goods at special prices has increased. Recently, a large volume of luxury inventory has been distributed through online channels, and the desires of customers suppressed by the COVID-19 pandemic have appeared in the form of revenge consumption, leading to an increase in customers purchasing luxury goods.

Accordingly, TMON plans to continuously strengthen the luxury category. First, on the 22nd, to celebrate 'TMON Day X Super Save Day,' luxury bags such as Prada and Burberry will be sold at the lowest online prices with discounts of up to 56%. This special luxury sale by TMON will be held on the 22nd, coinciding with the largest weekly shopping event, TMON Day. The main products are three steady sellers: 'Prada Testo Tote Bag,' 'Burberry Medium Vintage Check Shoulder Bag,' and 'Valentino Rockstud Cross Bag.' TMON customers can purchase bags that normally cost between 1.2 to 1.5 million KRW at stores for an average discount of over 50%, at special prices ranging from 500,000 to 700,000 KRW.

The products will be sold in limited quantities starting at midnight. Customers can check the products by searching for the product name or the 'Luxury Summer Sale' deal. This deal will also offer 162 luxury brand items, including Gucci, Prada, Burberry, and Balenciaga, at special prices. Additionally, luxury brand products offered at TMON special prices can be found in TMON's 'Premium Shopping' event.

Lee Jin-won, CEO of TMON, stated, "As customer demand for premium brands is increasing, we plan to expand the product lineup and special price benefits that customers expect from TMON," adding, "We will continuously strengthen the competitiveness of the luxury category through regular brand events and special price promotions."

This content was produced with the assistance of AI translation services.