"Now the New Hallyu"... Minister of Culture, Sports and Tourism Holds Meeting with K-Pop Entertainment Agencies and Associations

Minister of Culture, Sports and Tourism Park Yang-woo is delivering a greeting at the K-pop Entertainment Agencies Meeting.
[Photo by Ministry of Culture, Sports and Tourism]

[Asia Economy Reporter Kim Heung-soon] On the 19th, Park Yang-woo, Minister of Culture, Sports and Tourism, met with K-pop entertainment agencies and association officials at Content Korea Lab (CKL) in Jung-gu, Seoul, to hear about their difficulties. The meeting was arranged to listen to the challenges faced due to cancellations or postponements of domestic and international K-pop performances caused by the spread of the novel coronavirus infection (COVID-19), and to discuss ways to further develop Hallyu by adapting to the new environment.

Minister Park highly praised the recent significant growth of the Korean music industry and the formation of passionate global fanbases for K-pop beyond national borders, which greatly contributed to the revival of Hallyu, expressing gratitude for the efforts of industry officials. He also evaluated that despite the difficulties faced by entertainment agencies due to COVID-19, innovative online K-pop performances such as SM Entertainment's 'Beyond Live' and Big Hit Entertainment's 'Bang Bang Con' have once again elevated Korea's pride.

Minister Park stated, "With Korea's COVID-19 response becoming a new international standard, global interest in Korea has generally increased recently," adding, "Going forward, the K-pop industry will create a new Hallyu that signifies the spread and fusion of Korean culture, and we will spare no policy support to help it develop further as a cultural industry content representing Korea."

This content was produced with the assistance of AI translation services.