Gritty Kiss Republic Collaborates with Kakao Friends Targeting the MZ Generation

[Asia Economy Reporter Yujin Cho] Global lifestyle specialist Greeti is launching a collaboration underwear product with 11st for the younger generation in their teens and twenties, featuring 'Kiss Republic·Kakao Friends'.

This strategic product was developed through an online sales activation business agreement (JBP) signed with 11st last month, and the newly released product will be exclusively launched on 11st. Kiss Republic is Greeti's in-house brand targeting young consumers in their teens and twenties, offering trendy and casual daily underwear designs.

The collaboration underwear released by Greeti and 11st includes a total of 33 types of men's and women's underwear featuring well-known 'national characters' such as 'Ryan', 'Apeach', and 'Neo'. To commemorate the launch, the products are being sold at discounts of up to 81%.

The collaboration underwear sold through 11st mainly consists of new items that provide optimal comfort in the style of Greeti's bestseller underwear 'Gamtan Bra', which achieved annual sales of 12 billion KRW last year. The collection includes various innerwear products suitable for daily wear and sports, such as sports bras, camisoles, and shorts.

The lineup includes 13 women's underwear sets with lively designs featuring cute Kakao Friends characters, 7 women's panties that can also be used as couple underwear, and 9 men's drawers and trunks.

During the event period until the 28th, customers can enjoy purchase benefits such as a 20% discount coupon on 11st and an 11% discount with T Membership.

Kim Jin-guk, Director of Greeti's Online Shopping Division, stated, "Going forward, we will continue to expand the underwear distribution market base through the activation of our own online platform, leveraging Greeti's solid technology and marketing know-how."

This content was produced with the assistance of AI translation services.