'All New Defender' Surpasses 300 Units in Domestic Pre-Orders Within Ten Days

[Asia Economy Reporter Kiho Sung] Jaguar Land Rover Korea announced that the pre-order number for the 'All New Defender' has surpassed 300 units. This achievement was reached in just 10 days since the pre-orders began on the 8th.

The Defender is the cornerstone model of Land Rover, a prestigious name in sports utility vehicles (SUVs), and has been loved worldwide for its unparalleled off-road capability, robust durability, and versatility. Since its debut in 1948, it surpassed 250,000 units sold worldwide by 1959 and reached 1 million units by 1976, becoming a million-seller model in 28 years as a single Defender model.

The All New Defender, launched for the first time in Korea, features short front and rear overhangs and a unique silhouette that provide excellent approach and departure angles. Additionally, the 'side-opening tailgate' and the exposed spare tire are representative design elements that have been preserved since the past, maintaining the Defender's design tradition and evoking nostalgia for the original Defender.

The interior design of the All New Defender is based on a practical layout and simple design, embodying high functionality. The 'magnesium alloy cross car beam,' exposed across the front seat center fascia, can be used as an assist handle when entering the vehicle or during off-road driving, making it practical. The floor material and center console, finished with durable rubber that is resistant to dirt and easy to maintain, along with various storage spaces, showcase the practicality characteristic of Land Rover interiors.

The All New Defender’s Ingenium 2.0-liter 4-cylinder diesel engine guarantees powerful output of 240 horsepower and fuel efficiency, with an aluminum low-friction engine design to effectively suppress vibrations.

Jaguar Land Rover Korea is running a special promotion for customers who pre-order, allowing them to purchase four accessory packs at a 35% discounted price until the end of July. The prices for each accessory pack through this promotion (including labor) are: Explorer Pack 6,374,900 KRW, Adventure Pack 4,341,700 KRW, Country Pack 2,876,700 KRW, and Urban Pack 2,112,300 KRW.

Baek Jeonghyun, CEO of Jaguar Land Rover Korea, said, “We have confirmed that domestic consumers have very high expectations for the All New Defender, which was completed with the goal of making every feature the best, from materials to cutting-edge technology.” He added, “We are confident that the All New Defender, with its unique silhouette, optimal proportions, enhanced all-terrain driving capability and durability, and state-of-the-art technology, will make a significant mark in the fiercely competitive SUV market.”

This content was produced with the assistance of AI translation services.