Doosan Bobcat sells 1,400 compact tractors in North America... 'Early Market Establishment'

Doosan Bobcat's compact tractor (model name: CT4045) launched in the North American market last year

[Asia Economy Reporter Ki-min Lee] Doosan Bobcat announced on the 18th that despite the impact of the novel coronavirus disease (COVID-19), it has been recording steady sales in the North American compact tractor market.

Doosan Bobcat stated that it sold a total of 1,400 compact tractors in the North American region by May of this year, following the launch of the compact tractor last year.

Riding on steady sales, Doosan Bobcat expects to exceed its annual sales target of 3,000 compact tractors this year. The North American compact tractor market is sized at 170,000 units annually, and Doosan Bobcat aims to achieve a 10% market share and sales of 300 billion KRW by 2025.

Doosan Bobcat analyzed that its dominant brand recognition in the small equipment market and stable service from local dealers are the reasons behind its successful establishment in the North American compact tractor market.

Doosan Bobcat explained that it has maintained the number one market share for over 10 years in the North American small construction equipment market, based on a sales network of about 600 locations and extensive sales know-how.

A Doosan Bobcat official said, “Despite the recent impact of COVID-19 in North America, Doosan Bobcat’s differentiated competitiveness, including excellent product performance and various financial programs, has led to steady sales, and we also expect sales synergy between compact tractors and existing products. Through continuous strengthening of our product portfolio, we will further solidify our position as a global leader in the small equipment market.”

This content was produced with the assistance of AI translation services.