Shinsegae Department Store, Last Wine Event of the First Half of the Year... Up to 75% Discount

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store announced on the 18th that it will present the last large-scale wine event of the first half of the year ahead of the summer vacation season.

Shinsegae Department Store will hold the large discount event, "First Half Wine Clearance Sale," from the 19th to the 25th at its main store, Gangnam branch, Centum City branch, Gyeonggi branch, Gwangju branch, and Masan branch.

This event gathers the most popular products that have received the greatest love at Shinsegae Wine House in the first half of this year and sells them at prices discounted up to 75% off the regular price.

The event venue is also organized into various themes such as a collection of the best wines of the first half, world premium wines, a collection of new products expected to be hits in the second half, and a uniform price sale of daily wines for home drinking and solo drinking, making it easy for customers to find the products they want.

During the same period, the "First Half Wine Clearance Sale" can also be found on SSG.com. SSG.com has prepared about 300 products with discounts of up to 80%.

Meanwhile, this event was planned as the number of consumers seeking wine increased due to the impact of the novel coronavirus infection (COVID-19). Shinsegae Department Store believes that as the number of "home drinking" people who avoid crowded places and enjoy drinking at home has increased, wines that can be enjoyed with family or lovers have become popular.

In fact, looking at Shinsegae Department Store's sales over the past three months, wine demand has actually surged compared to previous years. In March, total department store sales decreased by up to -28.7% compared to last year, but wine sales grew by 4%. From April, it exceeded double digits at 25%, and in May, it increased to 63%.

In particular, alcoholic beverages like wine cannot be delivered after online purchase unlike other groceries, so customers must visit the store in person. Many customers have been buying in bulk at once to minimize contact with the outside, which has also contributed to the sales increase. From March to May, the average purchase amount per person for wine increased by 13.9% compared to the same period last year.

Additionally, domestic travel is expected to dominate this summer vacation rather than overseas travel, and the popularity of wine is expected to rise further as people enjoy wine at vacation spots.

Choi Wonjun, head of food at Shinsegae Department Store, said, "This first half wine clearance sale is a golden opportunity to meet popular products at reasonable prices," adding, "Through this event, customers planning summer vacations are expected to visit a lot as they can purchase famous wines at discounts of up to 75%."

This content was produced with the assistance of AI translation services.