Nongshim Kellogg's Limited Sale of the Trending 'Chex Pa Flavor'

[Asia Economy Reporter Lee Seon-ae] Nongshim Kellogg announced on the 18th that the new product Chex Green Onion Flavor will be sold exclusively at major nationwide supermarkets and key online channels starting July 1.

The origin of the new Chex Green Onion Flavor dates back to the 2004 presidential election event held by Nongshim Kellogg for the Chex Nation. At that time, a vote was conducted featuring the milk chocolate flavor character 'Cheki' and the green onion flavor character 'Chaka.' Since then, continuous consumer requests such as "When will the green onion flavor be released?" and "Please release it even just once" have been made through online communities and social networking service (SNS) channels.

Chex Green Onion Flavor is an ambitious new product introduced by Nongshim Kellogg after long research and development efforts to respond to ongoing consumer interest and requests. While maintaining the existing Chex product made with five grains, mixed vegetables are added to enhance nutrition, and it features an addictive sweet and salty 'danjjan' taste. The fun and sweetness offered by the green onion flavor make it enjoyable as a snack or with milk. Additionally, green onions produced in Yeoju, Gyeonggi Province, are sourced to preserve the unique taste of green onions, showing particular dedication to product development to meet consumers' long-awaited expectations.

Prior to the launch, the viral teaser video released by Nongshim Kellogg received enthusiastic responses from consumers immediately upon release. The 6-second viral video showing green onions pouring over the Chex Choco Original product recorded 140,000 views within two days of its release. Especially among young consumers in their teens and twenties, it ranked first in real-time search on portal sites such as Naver and appeared in various social media search trends, amplifying explosive anticipation for the limited edition green onion flavor Chex release.

This content was produced with the assistance of AI translation services.