‘Republic of Korea + Busan’ Large-Scale Sale Event to Be Held

6.26~7.12 'Korea Donghaeng Sale & Busan Brand Festa' 17-Day Grand Event
Discount and Consumption Festival Across Busan ... Let's Drive Regional Economic Recovery

Busan City Hall exterior. Busan City will hold the Busan Brand Festa starting on the 26th, in conjunction with the Korea Together Sale.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A large-scale consumption promotion event combining the national sale event with Busan’s unique brand products will take place throughout Busan starting from the 26th.

Busan City announced on the 18th that it will expand the event selected in the government contest, the ‘Korea Together Sale,’ by adding Busan’s regional product sales, consumption, and tourism content, naming it the ‘Korea Together Sale & Busan Brand Festa.’

Ahead of the event, the city plans to hold a preparation status briefing session on the 19th at 4 p.m. in the 7th-floor video conference room to ensure a successful event.

The ‘Korea Together Sale & Busan Brand Festa’ will be held across Busan for 17 days from the 26th to July 12. During this period, discount events will be held throughout Busan to stimulate consumption, accompanied by tourism promotions and cultural events to create an atmosphere where people can enjoy and spend in Busan to the fullest.

In particular, to actively promote and sell regional products, events such as the Busan Brand Festa, special shoe sales, and joint purchasing consultation meetings with public institutions will also be organized.

At the preparation status briefing, detailed progress reports will be given on 17 linked programs including the 2020 Korea Together Sale and Busan Brand Festa, as well as 27 citizen participation consumption boom-up programs. Plans for discount participation by local commercial districts will also be discussed, with a focused review on COVID-19 quarantine measures directly related to citizen safety.

For this event, Busan Bank, Korea Securities Depository, Korea South-East Power, and Korea Technology Finance Corporation are sponsoring about 110 million KRW, which will be used for promoting and selling regional products through the regional product hall and subsidiary events.

Byun Sung-wan, Acting Mayor of Busan, said, “Now, the public and private sectors must cooperate more than ever to restore the economy to its rightful place,” and added, “We ask for the interest and participation of all Busan citizens, including local businesses and small merchants.”

This content was produced with the assistance of AI translation services.