Emart Strengthens 'Peacock'... Unifies Three Meal Kit Brands into One

'Milkit Jeonpummok Halin' Festival Also Held

[Asia Economy Reporter Minyoung Cha] Emart is strengthening its competitiveness by consolidating meal kits, which were divided into three brands, into 'Peacock'.

On the 18th, Emart announced that it will unify its three meal kit brands?'Vegetable Table', which started in 2017, 'Just Eat', and Peacock?under the Peacock brand.

From now on, all meal kit products released by Emart will be launched under the Peacock lineup, and the number of products is planned to be expanded to about 40, double the current number, within this year.

The reason Emart consolidated its meal kit lineup is to imprint the Peacock meal kit brand image on consumers and strengthen product competitiveness in the rapidly growing meal kit market. In fact, from January to May this year, Emart's meal kit sales increased by 48% compared to the same period last year, thanks to the home meal trend.

To commemorate the consolidation of the meal kit lineup, Emart is launching the 'Peacock Meal Kit Festival' event. From the 17th until the 1st of next month, Emart will offer a 20% discount on all 20 Peacock meal kit items when purchased with the event card. When paying with the Emart e-Card, a 40% discount applies.

Additionally, members of the Peacock-exclusive membership 'Peacock Club', which can be joined via the Emart app, will receive coupons for a 50% discount on two items: 'Peacock Mille-Feuille Hot Pot' and 'Peacock Odeng Restaurant Budae Jjigae'. The event card discount and coupon discount can be applied together.

Along with this event, Emart will release three new meal kit products on the 23rd. The new products are 'Peacock Shabu-Shabu Ingredients', 'Peacock Doenjang Jjigae Ingredients', and 'Peacock Sundubu Jjigae Ingredients', priced at 8,980 KRW, 5,980 KRW, and 5,980 KRW respectively.

To expand meal kit demand, a 'Meal Kit Certification Shot Challenge' event has also been prepared. Customers who taste Peacock meal kits and upload a certification photo with the required hashtags on social networking services (SNS) will receive a 'Meal Kit Product Exchange Voucher' worth 10,000 KRW. Additional benefits will be given to outstanding participants.

Choi Hoonhak, Emart's marketing manager, said, “As the meal kit market has rapidly expanded recently, we unified the meal kit brand under Peacock to strengthen the brand image. To commemorate this, we also planned the Peacock Meal Kit Festival, offering the largest benefits ever.”

This content was produced with the assistance of AI translation services.