Hanssem Launches Unique 'Idea Furniture' Designed for Use with Pets

Hanssem's newly released 'Mare Table and Stool' (Deep Gray).
Photo by Hanssem

[Asia Economy Reporter Kim Jong-hwa] Comprehensive home interior specialist Hanssem announced on the 17th that it has launched the 'Mare' round table and stool, a co-developed brand product with the domestic living furniture brand 'Ceres Home,' on its online shopping mall 'Hanssem Mall.'

The co-developed brand operates in a form where Hanssem and small and medium-sized merchants entering Hanssem Mall jointly develop and launch products. Product planning is done together by Hanssem and the merchants, production is handled by the merchants, and marketing is managed by Hanssem.

After the new product launch, Hanssem also partially bears the costs involved in marketing such as image shooting, product description page composition, and advertisement banner exposure. From the merchants' perspective, this secures a stable sales channel, and Hanssem can provide unique idea products and high-quality goods from small business owners, making it a win-win strategy.

The newly released 'Mare Round Table' and 'Mare Stool' reflect the increasing demand for furniture for pets and customer needs. The Mare round table and stool were developed by researching and reflecting the lifestyle patterns of pets so that people and their pets can rest, work, and play together.

The Mare round table has a top width of 75cm, designed to be used comfortably without spatial constraints such as in studio apartments. The stool features a separate storage space underneath where frequently used items like books and remote controls can be placed, or it can be used as a resting space for pets. The colors available are white, light gray, and deep gray, and the furniture craftsman hand-paints each piece to capture a natural sensibility.

Since it is furniture used together with pets, safety was also considered. It is finished with a soft curved round design and uses E0-grade wood with low formaldehyde emissions, a harmful substance, along with eco-friendly adhesives. Additionally, the Mare round table and stool use Italian eco-friendly paint containing sterilization and deodorization functions.

A Hanssem official said, "We plan to continue expanding the co-developed brand developed and launched together with small and medium-sized merchants."

This content was produced with the assistance of AI translation services.