Korea Yakult Launches 'Petkurt'... Targeting the Pet Food Market

[Asia Economy Reporter Choi Saeng-hye] Korea Yakult is making a full-scale entry into the pet food market by launching ‘It’s On Pets Petkurt,’ a pet nutritional snack enriched with probiotics.

Korea Yakult announced on the 17th that it will release ‘Petkurt Live,’ ‘Petkurt Snack Balls 3 types (Veggie, Meat, Seafood),’ and ‘Petkurt Dental Sticks 2 types (Joint, Skin)’ under the pet brand ‘It’s On Pets,’ which was launched last month.

The core product, Petkurt Live, is a probiotic exclusively for pets containing 10 billion CFU of probiotics per packet. It guarantees 1 billion CFU per packet. It contains Korea Yakult’s patented HyPet probiotics. One packet a day can help support intestinal health. It is a powder type that can be conveniently sprinkled on food or snacks for feeding.

The three types of Petkurt Snack Balls are nutritional snacks for dogs made with vegetable, meat, and seafood ingredients combined with Korea Yakult probiotics (inactivated bacteria). Customers can selectively purchase products according to their dogs’ preferences.

The two types of Petkurt Dental Sticks are stick chews for dogs that can help oral health. They contain probiotics (inactivated bacteria) and additional ingredients that support oral health. ‘Dental Stick Joint’ includes glucosamine, shark cartilage, and other ingredients that may help joint health. ‘Dental Stick Skin’ contains collagen, salmon oil, and more.

Along with expanding the It’s On Pets product lineup, Korea Yakult provides an integrated customer solution for pet owners. When adopting a dog, step-by-step necessary topics such as basic training, lifestyle education, and problem behavior training are offered through videos in collaboration with experts. A separate F&Q for dogs is also operated. Pet owners can receive answers to their inquiries from experts. The online customer service will be provided free of charge starting from the 3rd of next month through the HiFresh online mall and mobile app.

This content was produced with the assistance of AI translation services.