Lotte Homeshopping, Resale Season Special Broadcast Until the 29th

[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping will hold an off-season special broadcast until the 29th, offering up to 45% discounts on last winter's popular items such as fur and padding, as well as new products for this winter.

As 'seasonless' consumption, which is not restricted by seasons, becomes widespread, off-season product sales (based on order amount) have increased by more than 50% year-on-year. Following this trend, and to alleviate inventory burdens faced by partner companies struggling due to COVID-19 and to provide customers with opportunities for budget-friendly shopping, the off-season broadcast has been advanced by about a month compared to previous years. In particular, the fashion flagship programs such as ‘L.SHOW’, ‘Lee Su-jeong Shop’, and ‘Young Style’, which air during prime time (8 AM and 8 PM to 11 PM), will focus on sales.

On the 20th of this month, ‘L.SHOW’ will showcase luxury brand off-season clothing and accessories intensively for 150 minutes. Items such as ‘Prada’s’ popular winter season product, the ‘Fox Fur Goose Down Padding Coat’, and ‘Moncler Sunglasses’ will be sold at up to 45% discounted prices. The 'Hummel Bench Coat' and 'Roberto Cavalli Camouflage Big Shawl', which sold about 100,000 sets last year, will also be offered at discounted prices. On the 24th, Lee Su-jeong Shop will present a limited quantity of the in-house brand ‘LBL’s’ ‘Chinchilla Long Coat’ and ‘Ermenegildo Zegna Men’s Coat’, and popular products from the representative fur brand ‘Jindo’ will be sold at the industry's lowest prices.

At Lotte Homeshopping’s online shopping mall, an event called ‘Omniscient Off-Season Timing’ will be held simultaneously, offering over 100 fashion, leisure, and accessory products from exclusive brands such as ‘Daniel Este’, ‘Aizel’, and ‘Laurel’, as well as department store brands like ‘Visit In New York’, at discounts of up to 51%.

This content was produced with the assistance of AI translation services.