Recruitment of Companies for 'I·SEOUL·U' Co-Branding … Support for Online and Offline Sales Channels

Seoul City Promotes Product Development Through Matching University Student Ideas with Partners Companies

[Asia Economy Reporter Jo In-kyung] The Seoul Metropolitan Government is recruiting companies to participate in the '2020 I·SEOUL·U Partners' project, co-branded with the Seoul brand 'I·SEOUL·U(I?SEOUL?U),' until the 8th of next month.

I·SEOUL·U Partners is a brand community of companies that generate profits through joint branding and contribute to enhancing Seoul's image and spreading the Seoul brand domestically and internationally. Any company with products suitable for brand collaboration can participate.

The brands and products developed through collaboration will be showcased at various citizen contact points such as popup stores, and the city plans to actively support both online and offline sales channels to ensure that collaborative products lead to sales.

Last year, collaborations were made with 19 companies, presenting over 100 collaborative products including clothing, accessories, living goods, stationery, and food through popup stores near Dongdaemun DDP and Hongdae.

This year, the project scope has been expanded to allow not only companies but also university and graduate students interested in I·SEOUL·U collaboration to participate and work together with partner companies from the product planning stage to popup store operation. Selected outstanding proposals will be matched with companies to proceed with collaboration in design, product planning, and development, or the Seoul Metropolitan Government will assist in producing I·SEOUL·U collaborative products.

Companies and university students wishing to apply can download the relevant forms from the 'News' section on the Seoul Metropolitan Government website and the Seoul web community 'Naesonane Seoul (Contest)' and submit the completed forms via email (iseoulu.pt@gmail.com).

Workshops for selected companies will be held three times in total, where branding experts will provide coaching to enhance the brand competitiveness of collaborating companies and promote collaborative product development through networking among partner companies. Additionally, by expanding online and offline distribution platforms, the city plans to actively support sales channels such as revitalizing popup stores to provide practical help to small and medium-sized enterprises struggling due to the COVID-19 pandemic.

Park Jin-young, Director of Citizen Communication Planning at the Seoul Metropolitan Government, stated, "As I·SEOUL·U is a citizen-led Seoul brand, we hope to develop and produce high-quality products through collaboration to generate profits, and that the I·SEOUL·U brand naturally permeates citizens' daily lives, sharing the value of Seoul."

This content was produced with the assistance of AI translation services.