Nexen Tire Strengthens Online Communication Through 'Purple Live, Digital'
Nexen Tire's New Online Communication Platform 'Purple Live, Digital' (Photo by Nexen Tire)
View original image[Asia Economy Reporter Kim Ji-hee] Nexen Tire announced on the 16th that it will launch 'Purple Live, Digital' as a new online communication platform for the digital era. The company plans to strengthen online communication with customers in line with the recently spreading non-face-to-face trend.
On the 18th at 4:15 AM (Korean time), Nexen Tire's official partner, Manchester City FC and Arsenal FC of the English Premier League, will be supported online for the first time through a live broadcast format.
Using an untact method, a live broadcast will be held on the YouTube channel of announcer and creator Kwak Min-seon, where creators and football fans communicate and cheer for the match. During the first Purple Live, Digital live broadcast on Kwak Min-seon's YouTube channel, a quiz event will be held to select winners who will receive Manchester City goods.
In addition, to communicate with more football fans, a cheering comment event will be held on the Nexen Tire X Manchester City partnership Facebook's Purple Live, Digital content until the cheering live broadcast begins.
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Meanwhile, Nexen Tire plans to continue strengthening online touchpoints with customers by planning various digital contents and events in the future.
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