Dongseo Foods 'Maxim T.O.P' Canned Coffee, Simplified and Sophisticated
[Asia Economy Reporter Choi Saehye] Dongseo Foods announced on the 15th that it will renew the package design of its premium coffee beverage 'Maxim TOP' canned coffee products.
The newly updated Maxim TOP canned coffee, after 5 years, includes a total of 9 types such as ▲Double Black ▲Sweet Americano ▲Master Latte (200㎖ㆍ275㎖ㆍ380㎖). The package emphasizes a younger and more sophisticated image by minimizing design elements compared to the previous version, based on the 'Trendy & Simple' concept. It is highly regarded for capturing the characteristics of Maxim TOP products, which feature a rich coffee taste made by espresso extraction methods identical to coffee shops and dark roasting of Colombian, Brazilian, and Kenyan beans.
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Lee Sua, Marketing Manager at Dongseo Foods, said, “The new package reflects the latest design trends preferred by the young core customers of Maxim TOP, embodying a fresher and more vibrant image. Through this renewal, we aim to increase brand preference for Maxim TOP and further strengthen its position in the RTD (Ready-To-Drink) coffee market.”
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