"Leading the Data Economy"... Shinhan Card Holds Pseudonymized Data Integration and Utilization Briefing

New Service for Pseudonymized Data Integration and Synergy Creation
Accelerating the Data Economy through Financial Data Utilization

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 14th that it held a 'Pseudonymized Information Integration and Utilization Briefing' for Shinhan Financial Group employees at the Shinhan Card headquarters in Euljiro, Seoul.

This briefing was organized to accelerate the data economy based on the financial data held by Shinhan Financial Group and to proactively respond to the amendment of the Data 3 Act at the group level. It is part of Shinhan Financial Group's 'Shinhan Neo Project,' which aims to support new growth engines for the national economy through the power of finance.

About 80 big data managers and field practitioners from each group company attended the briefing both online and offline, listening to a lecture by Lee Kwang-woo, head of the Data Utilization Support Team at the Financial Security Institute, on the legal concept of pseudonymized information and the data integration procedures between different companies. There was also a Q&A session on developing new services and commercialization plans through pseudonymized information integration and utilization under the amended Data 3 Act for each group company.

Shinhan Card is also developing new customer services and data business models through big data convergence and fusion within Shinhan Financial Group companies. Park Chang-hoon, head of Shinhan Card's Life Business Division, said, "We will continue to lead new digital finance to strengthen South Korea's data economy infrastructure."

This content was produced with the assistance of AI translation services.