KOTRA Listens to On-site Voices of Companies Participating in Online Exhibition

KOTRA held the '2020 Post-Corona Response Online Exhibition Participating Companies Meeting' on the 12th at COEX in Samseong-dong, Seoul. Kwon Pyung-oh, President of KOTRA, attended the meeting and gave a speech. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA held the ‘2020 Post-Corona Response Online Exhibition Participant Companies Meeting’ on the 12th at COEX in Samseong-dong, Seoul, and on the 14th announced that it gathered on-site opinions regarding the ongoing overseas exhibition online Korea Pavilion and Korean product exhibition.

Since March, due to the novel coronavirus infection (COVID-19), KOTRA has been operating an online exhibition hall on the online export platform ‘BuyKOREA.’ A total of 1,403 small and medium-sized enterprises have registered 3,362 products in this online exhibition hall, and so far, 867 video consultations with overseas buyers have been conducted.

At the meeting, packaging design company H said, “Although overseas exhibitions were canceled, we continue local promotions through the online Korea Pavilion and are discussing transactions via video consultations,” adding, “We hope for broad support so that the contactless method suitable for the post-corona era can be stably established.” Kitchenware company P expressed the opinion that “support for content to be uploaded on the online platform is also necessary.”

KOTRA plans to develop various services such as building online exhibition content, supporting sample delivery, and live streaming of exhibitions by reflecting the voices raised at this meeting.

Kwon Pyung-oh, President of KOTRA, stated, “We are expanding non-face-to-face marketing projects such as online exhibitions for our small and medium-sized enterprises facing increased difficulties due to COVID-19,” and added, “We will actively collect opinions from businesspeople and take the lead in responding to changes in the global trade environment in the post-corona era.”

This content was produced with the assistance of AI translation services.