Targeting 'Punsumer'... Seven Eleven Launches 'Chamchi Hoe Jelly'

[Asia Economy Reporter Seungjin Lee] Convenience store 7-Eleven launched a uniquely themed jelly on the 14th.

'Chamchihoe Jelly' is a product that replicates the shape and form of raw tuna sashimi in jelly form. It also features refreshing jellies representing pickled radish and wasabi, and the packaging uses a tray reminiscent of a sashimi restaurant. The price is 3,800 won.

Recently, among young consumers, 'fun consumers' seeking enjoyment and novel experiences during consumption and 'gajambi (fun relative to price)' have emerged as new consumption trends. Reflecting this phenomenon, unique jellies with distinctive visuals and textures, such as pasta jelly, samgyeopsal jelly, and geobong jelly, have gained popularity in the jelly category, a representative snack at convenience stores.

In fact, 7-Eleven's 'Pasta Jelly' and 'One Cup Dessert Jelly,' launched last month, have gained word-of-mouth popularity mainly on social networking services (SNS).

This content was produced with the assistance of AI translation services.