Hyundai Motor-BTS Spread Positive Energy of 'Hydrogen' Worldwide

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is spreading the message about the importance of the environment by conducting a hydrogen energy campaign together with BTS (Bangtan Sonyeondan). The global hydrogen campaign video featuring BTS, released on Earth Day last April, has already surpassed 100 million cumulative views, informing people worldwide about the eco-friendliness and sustainability of hydrogen.

Since January this year, Hyundai Motor has been running a global hydrogen campaign under the slogan "Because of You" with BTS to promote the eco-friendliness of future energy hydrogen. BTS appeared in a hydrogen fuel cell vehicle, the Nexo, at this year’s Grammy Awards in the United States, marking the start of this hydrogen campaign. In February, the "Global Hydrogen Campaign Video" featuring BTS was unveiled for the first time at New York Times Square.

In the video, BTS members are shown harmonizing with nature while emphasizing precious everyday words gifted by nature. At the end of the video, the hydrogen fuel cell vehicle Nexo appears, showcasing the vision for hydrogen energy that Hyundai Motor will create (Hydrogen, the positive energy for a better tomorrow).

The video, uploaded on YouTube on April 22, surpassed 100 million views in just 27 days, capturing the attention of people worldwide. The special video will continue to be broadcast through various channels, including domestic and international TV commercials.

BTS Appears in Hyundai Motor Global Hydrogen Campaign Digital Video

Additionally, Hyundai Motor released the second digital video of the global hydrogen campaign with BTS in June to mark Environment Day. This video is designed to help millennials feel more familiar with future energy "hydrogen" by having BTS members convey the meaning of hydrogen using its source, "water (H2O)."

In the video, the members deliver the message that a single drop of water, the source of hydrogen, can create a sustainable future, along with hope for a better future drawn together with hydrogen. Hyundai Motor’s hydrogen fuel cell vehicle Nexo continuously appears in this video as well, demonstrating the practical potential of hydrogen energy in everyday life. The video surpassed 3 million views within ten days of its release.

A Hyundai Motor official stated, "To help millennials easily understand hydrogen energy, which may be somewhat unfamiliar to them, we will continue various activities with BTS to promote the positive energy of hydrogen."

This content was produced with the assistance of AI translation services.