Nexen Tire Participates as Main Partner in eSports Tournament 'Man City FIFA 20 CUP'

[Asia Economy Reporter Suyeon Woo] Nexen Tire announced on the 12th that it will participate as the main partner in the esports tournament 'Man City FIFA 20 CUP,' hosted by Manchester City FC (hereinafter Man City), its official partner.

The Man City FIFA 20 CUP is a tournament held in Singapore, where participants use PlayStation 4 to virtually enter Man City's home stadium, Etihad Stadium, and play the game.

The preliminary rounds will take place on June 13 and 14, and the eight players selected through the preliminaries will compete in the finals on the 20th and 21st. The final match will be broadcast live on Man City's official Facebook page in three countries: Singapore, Malaysia, and Indonesia.

Prizes will be awarded to the top-ranking players, and the tournament winner will have the opportunity to play against Shellzz, a professional player from the Man City FIFA online team. Nexen Tire plans to enhance its global recognition through brand exposure during the broadcast of the Man City FIFA 20 CUP.

Nexen Tire signed a partnership with Man City in 2015 and, in 2017, became the first company in the English Premier League to sign a 'sleeve partner' agreement, placing its corporate logo on the players' uniform sleeves. Since then, it has been conducting various marketing activities with the Man City club.

This content was produced with the assistance of AI translation services.