'15th Anniversary' Shinsegae Simon, Up to 30% Additional Discount Promotion

Held in Yeoju, Paju, Siheung, and Busan from the 12th to the 21st

[Asia Economy Reporter Minyoung Cha] Shinsegae Simon announced on the 11th that it will hold a ‘15th Anniversary Promotion’ from the 12th to the 21st.

All Shinsegae Premium Outlets stores will offer discounts with participation from 300 brands. However, some items are excluded, and discount periods and rates may vary by brand.

First, ▲at Yeoju Premium Outlet, 'Mulberry', 'Paul Smith', and 'Man on the Boon' will offer an additional 10% discount on top of the existing outlet prices, while 'Brunello Cucinelli' and 'Delarana' will offer an additional 20% discount on the existing outlet prices. ▲Paju Premium Outlet will hold a warehouse opening sale until the 14th, where 'New Balance', 'Discovery', 'Adidas Golf', and 'AK Golf' will sell products at up to 80% off the original retail price for the first time. ▲Siheung Premium Outlet will also hold a special final price sale for 'Discovery' on the 3rd floor Sky Garden during the promotion period and open a 'Barrel' pop-up store on the 12th for summer vacation preparations. ▲At Busan Premium Outlet, 'Polo Ralph Lauren', 'Beaker', and 'Armani' will offer spring and summer products at up to 70% off the original retail price for the first time, while 'Beanpole', 'Beanpole Sports', and 'Lacoste' will offer up to an additional 30% discount on spring and summer products from the existing outlet prices.

Additionally, on weekends during the event period, from the 12th to 14th and 19th to 21st, customers who purchase over 200,000 KRW in a single day using a Samsung Card will receive a limited quantity of 1kg rice bags, given to a total of 14,000 people. The rice is a local specialty product directly purchased from farms in Yeoju and Paju. Also, customers who purchase over 100,000 KRW in a single day during the event and enter the prize draw through the Shinsegae Outlet application can win prizes such as Apple AirPods 2nd generation, two R-seat tickets to the musical 'Jamie', Starbucks gift cards, and New Era caps by lottery.

Established in 2005, Shinsegae Simon introduced the new distribution channel called ‘Premium Outlet’ for the first time in Korea by opening Yeoju Premium Outlet in 2007. Since then, it has led the domestic premium outlet market by consecutively opening outlets in Paju in 2011, Busan in 2013, and Siheung in 2017.

Shinsegae Simon has focused on differentiating its spaces. Through exotic landscapes reminiscent of overseas cities and various play and convenience facilities for family customers, it transformed the perception of outlets from ‘places selling discounted stock products’ to ‘places to enjoy leisure and culture along with shopping.’ Furthermore, it differentiated content from brand composition, which is the essence of shopping, to food and beverage (F&B). In particular, Yeoju Premium Outlet attracted the largest number of luxury brands in domestic outlets, including 'Prada', 'Gucci', and 'Burberry', and Paju Premium Outlet expanded to become the largest in the northwest metropolitan area through its second renewal last September.

It is also making various efforts to improve customer satisfaction and service quality. Last year, it introduced the outlet industry’s first VIP service, including a partnered Samsung Card, VIP-only lounges, and parking zones, and earlier this year, it developed a dedicated app to enhance customer convenience and service levels.

This content was produced with the assistance of AI translation services.