Lotte Holdings Supports Infant Development Diagnosis and Treatment with 200 Million KRW

On the 10th, the Korea Social Welfare Association delivered to Bobath Children's Clinic

[Asia Economy Reporter Cha Min-young] Lotte announced on the 10th that it will donate a total of 200 million KRW to the Korea Social Welfare Council and Bobath Children's Clinic to support developmental diagnosis and early treatment for welfare facilities, foster families, and young children of single mothers.

The ceremony for delivering funds to support developmental diagnosis and early treatment for infants and toddlers was held this morning at the EBC Hall on the 19th floor of Lotte World Tower in Songpa-gu, Seoul. Attendees included Kim Seok-hyun, Chairman of the Korea Social Welfare Council; Lee Bong-cheol, Chairman of Lotte Medical Foundation; Yoon Yeon-jung, Director of Bobath Children's Clinic; and Oh Seong-yeop, Head of Communications at Lotte Holdings.

The developmental diagnosis and early treatment support project is a social contribution activity aimed at infants and toddlers who may miss the critical treatment period due to environments where regular developmental assessments are difficult.

Lotte Holdings plans to connect the foster facility network of the Korea Social Welfare Council with the medical staff and infrastructure of Bobath Children's Clinic to diagnose the developmental status of infants and toddlers and provide immediate outpatient or inpatient treatment if necessary. From this month until October, Lotte will conduct developmental assessments for about 50 infants and toddlers over four sessions during approximately five months.

Developmental treatment will mainly be carried out at Bobath Children's Clinic under the Lotte Medical Foundation. In cases where the distance from the infant's residence makes treatment difficult, the treatment will be coordinated with local developmental treatment centers.

Oh Seong-yeop, Head of Communications at Lotte Holdings, said, "We have been continuously supporting this since last year after hearing that many infants and toddlers find it difficult to receive timely diagnosis and treatment despite the fact that they can grow normally if they do so. Lotte is interested in creating an environment where children can be born and grow up healthily in this era of low birth rates."

Meanwhile, since 2013, Lotte has been conducting activities for women and children under its social contribution brand ‘Mom Pyeonhan’. After signing an agreement with the Ministry of Gender Equality and Family in December 2013, the first ‘Mom Pyeonhan Shared Childcare Center’ was opened at the 15th Army Division in Cheorwon, Gangwon Province, and a total of 16 centers have been opened to date. Additionally, support projects such as ‘Mom Pyeonhan Playground’, where children can play safely, ‘Mom Pyeonhan Dream Attic’, where children can study and play simultaneously, and the ‘Mom Pyeonhan Expectant Mom Project’, which supports pregnancy and childbirth for vulnerable mothers, are also underway.

This content was produced with the assistance of AI translation services.