Primera Releases Limited Edition Serum Containing Antioxidant Black Rice Extract

[Asia Economy Reporter Yujin Cho] Amorepacific's clean beauty brand Primera has launched the 'Super Black Seed Cold-Drop Serum Limited Set,' which enhances skin defense with the antioxidant components of black rice.

The Super Black Seed Cold-Drop™ Serum contains the antioxidant anthocyanin extracted from black rice using the cold-drop method. Similar to cold brew coffee, which is brewed slowly with cold water to preserve the original flavor of the beans, the cold-drop™ technology delicately extracts the serum drop by drop.

The black rice extract, obtained at low temperatures to prevent the heat-sensitive anthocyanin from breaking down, strengthens the skin's antioxidant capacity and boosts its defense against external factors. It also contains madecassoside extracted from centella asiatica to help soothe the skin.

The Super Black Seed Cold-Drop™ Cream also delivers the powerful antioxidant benefits of black rice, with ceramide extracted from camellia seeds to reinforce the skin barrier and provide excellent moisturizing effects.

Both products exclude 10 ingredients such as animal-derived materials, artificial colorants, parabens, and artificial fragrances. Their non-sticky, refreshing formulations allow comfortable use even during the summer.

The set also includes the Black Rice Brightening Mask for Cheeks, a rice gel mask ground with black rice in a size suitable for the cheek area, providing immediate hydration and a cooling sensation.

Primera practices the Green Cycle campaign through the Black Seed line by extracting ingredients in an eco-friendly way and composting leftover materials for recycling. The packaging uses sugarcane paper to reduce plastic use and includes campaign stickers to encourage participation in environmental activities.

The Super Black Seed Cold-Drop Serum Limited Set is available at Primera stores in department stores nationwide, flagship stores, duty-free shops, Amorepacific online mall, CHICOR, and Aritaum.

This content was produced with the assistance of AI translation services.