A'PIEU's 'Taeyeon Mascara' Surpasses 30,000 Units Sold

[Asia Economy Reporter Yujin Cho] Able C&C announced on the 10th that A'PIEU's 'Born to Be Madproof Mascara' sold over 30,000 units within a week of its release.

Born to Be Madproof Mascara is the first product launched by A'PIEU after selecting singer Taeyeon as its model. It has gained popularity as Taeyeon was reported to have used the new product during a photoshoot.

The new product adheres strongly to the eyelashes, creating a neat eye makeup look all day long. With approximately 99% waterproof lasting effect, it does not easily smudge due to sweat, tears, or sebum.

It applies cleanly without clumping, and features plate-shaped powder and silica that absorbs oil to firmly hold the eyelash curl. It also contains ingredients that help nourish eyelashes, such as 'Hydrolyzed Keratin' and 'Palmitoyl Peptide.'

Users can choose from a total of three items according to their preference. 'Level 1. My Lash But Better' naturally creates long eyelashes as if they were born that way, 'Level 2. More Than Ten Millimeters' gives a sharp eye look as if the eyelashes were extended, and 'Level 3. Lash to the Sky' adds volume to complete a glamorous eye makeup.

The capacity is 7g for Level 1, and 8g for Levels 2 and 3, priced at 9,900 KRW and 15,000 KRW respectively. To celebrate the launch of the new product, a 20% discount benefit is offered until the 30th of this month.

This content was produced with the assistance of AI translation services.