Handmade Market 'Idus' Secures 30 Billion KRW Investment

Service Advancement · Overseas Expansion · Talent Recruitment · Investment and M&A Review for Handicraft Market Development

[Asia Economy Reporter Kim Cheol-hyun] Backpacker (CEO Kim Dong-hwan), which operates the online handmade market 'Idius,' announced on the 8th that it has secured a total investment of 30 billion KRW from existing investors including Altos Ventures, Stonebridge Ventures, IMM Investment, Mirae Asset Venture Investment, Mirae Asset Capital, Global Brain, and Smilegate Investment.

Founded in 2012, Backpacker has grown alongside the domestic handmade market since launching Idius in 2014. This investment was made solely by existing shareholders without new participants, based on Idius's rapid growth, bringing Backpacker's total accumulated investment to 51 billion KRW.

Currently, Idius is on the verge of reaching 10 million cumulative downloads, and this year it has recorded an average monthly user count of 4 million and an average monthly transaction amount of 14.9 billion KRW, establishing itself as a leading domestic handmade market.

Through this investment, Backpacker plans to focus on enhancing Idius's services, expanding overseas, and recruiting talent, as well as considering investments or mergers and acquisitions (M&A) to develop the domestic handmade market.

Kim Dong-hwan, CEO of Backpacker, stated, "We will create a platform that provides various benefits and support for creators to generate greater income and offers the best experience to customers."

This content was produced with the assistance of AI translation services.