"Safe Cultural Life in the COVID-19 Era"... Genesis Cinema Successfully Concluded

In Progress in Yongin and Paju, Gyeonggi-do, and Haeundae, Busan

Genesis Cinema Successfully Concluded (Photo by Genesis)

[Asia Economy Reporter Kim Ji-hee] Genesis announced on the 8th that it successfully concluded the 'Genesis Cinema,' an event organized to provide safe cultural experiences amid the COVID-19 pandemic.

Genesis Cinema was held from the 29th to the 31st of last month at the Jayuro Drive-in Theater in Paju, Gyeonggi Province, and the parking lot of Yongin Citizens Sports Park in Yongin, Gyeonggi Province, as well as from the 5th to the 7th of this month at BEXCO in Haeundae-gu, Busan. Approximately 3,000 people were invited through a lottery among Genesis vehicle owners and applicants who had been waiting for the delivery of the GV80 or G80 for more than three months.

Genesis prepared four films: 'Architecture 101,' 'Bailey Again,' 'A Better Tomorrow,' and 'Judy.' Before the screenings, columnist Kim Tae-hoon introduced the films through a video presentation. Genesis also provided an antibacterial kit containing hand sanitizer and wet wipes, as well as a Genesis Movie Combo filled with various snacks.

Additionally, a photo event was held where customers who posted photos on Instagram with hashtags had their pictures displayed on the screen, along with a Genesis quiz event related to Genesis products and new technologies.

To ensure safe event operation, the venue was disinfected six times a day, thoroughly implementing measures to prevent COVID-19 infection.

A Genesis representative stated, “Genesis Cinema was planned so that customers, whose opportunities for cultural activities have decreased due to COVID-19, could safely enjoy movies in a contactless environment. We will continue to strive to provide differentiated customer experiences unique to Genesis, befitting a premium brand.”

This content was produced with the assistance of AI translation services.