Looking for Someone to Grow Busan's Gonggi Nori Industry

Busan City Calls for Organizations to Carry Out Craft Industry Projects by the 22nd

The public contest fields and support budget scale for the Busan Craft Industry executing organizations.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Which organization will undertake the mission to enhance the competitiveness of the craft industry?

Busan City announced on the 7th that it will hold a public contest until the 22nd to select an organization to carry out the city's craft industry in order to strengthen the competitiveness of the local craft industry.

Until now, the city has supported the craft industry through the Busan Craft Cooperative, but to upgrade growth, a more aggressive and distinctive professional organization was needed.

In response to the post-COVID-19 era, this is the first time the city has launched a public contest for an executing organization to overcome the backwardness of the labor-intensive craft industry based on artisans' skills and to promote growth into a high value-added specialized company.

The contest fields are four detailed projects in two areas: ‘market development’ and ‘discovery of excellent artisans.’

The market development area will handle the Busan craft product exhibition market development support project and the Busan craft product online marketing support project. The discovery of excellent artisans area will handle the craft product development and production subsidy support project and the hosting of the Busan preliminary event for the Korea Craft Competition.

The total project amount is 87 million KRW, and proposals can be submitted in person from the 8th to the 22nd for 15 days.

Eligibility and business types include cultural and artistic organizations with headquarters in Busan as of the announcement date and at least three years of business experience, as well as companies registered in cultural product distribution, exhibition planning, and event agency businesses. Subcontracting and joint bidding are not allowed.

In particular, for the market development area, companies that own and operate online platforms (B2B, B2C) and can build an online promotional hall for each company to enable overseas promotion are qualified.

The city plans to finalize the selected company in July after screening and verification processes and to promote support projects for revitalizing the craft industry in the second half of the year.

The total domestic craft industry sales amount to 4.2537 trillion KRW, with 63,322 workers, and the annual sales per person is about 67.17 million KRW. However, since most craft businesses are concentrated in the metropolitan area, differentiated policies and marketing strategies for revitalizing the local craft industry are urgently needed.

A city official said, “It is a crucial time to have a craft business executing organization with professional capabilities to support the development of global craft brands, strengthen promotion, and foster regionally specialized star craft companies.”

This content was produced with the assistance of AI translation services.