Lotte Conducts 'One Person One Green' Campaign on 'Environment Day'

Encouraging Employees and Customers to Participate in Eco-Friendly Activities
with the Theme of 'Small Efforts Practiced Daily'
Establishing Detailed Activities Tailored to Each Affiliate's Characteristics

[Asia Economy Reporter Lim Hye-sun] Lotte announced on the 5th that it will carry out the ‘#1Day1Green’ campaign across all its affiliates starting this month to encourage eco-friendly activities that can be practiced in daily life in celebration of ‘Environment Day’.

In February, Lotte announced a group-level resource circulation project plan. The company explained that the ‘#1Day1Green’ campaign was launched as part of this initiative to spread awareness and willingness to practice eco-friendly activities at all group sites and to discover successful cases.

The campaign name ‘#1Day1Green’ was inspired by the recent trend on social networking services (SNS) of ‘#1Day1○○’. This trend involves certifying personal promises or routines on SNS, and many contents tagged with ‘1Day1Meal’, ‘1Day1Pack’, ‘1Day1Coffee’, etc., can be found on SNS. Lotte noted that although interest in eco-friendliness has recently increased, many people find it difficult or vaguely burdensome to practice. Therefore, the campaign emphasizes that eco-friendly activities are not distant matters but ‘small actions anyone can start right now’ to spread empathy for eco-friendliness.

Lotte plans to first spread empathy for such eco-friendly activities among all employees within the group and use affiliates with customer contact points to promote easy and enjoyable eco-friendly activities together with customers. Accordingly, Lotte selected initial tasks that all employees can practice as part of ‘#1Day1Green’: removing labels and twisting PET bottles before disposal, reducing disposable items by using personal cups and tumblers, and challenging zero food waste in employee cafeterias.

Subsequently, each company will select and promote additional tasks tailored to their characteristics. Also, affiliates in business areas with customer contact points such as distribution and tourism will continuously discover and guide small practical activities for customers, such as ‘bringing an eco-bag when shopping’ and ‘lightly shaking hands to reduce tissue use’.

This content was produced with the assistance of AI translation services.