LGU+'Zmamdaero' Ad Surpasses 12 Million Views on YouTube
[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 5th that the view count of two iPhone SE YouTube ads uploaded on the 18th and 29th of last month has surpassed 12 million.
LG Uplus's ‘Z Mamdaero’ campaign, targeting Generation Z, was launched to coincide with the release of the reasonably priced iPhone SE. This advertisement, which captures the tastes and sensibilities of Generation Z, features musician Changmo, who composed the background music ‘meteor,’ appearing in the video himself.
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LG Uplus plans to offer various benefits considering Generation Z's characteristics of enjoying content consumption without being bound by format, along with the iPhone SE. Through LG Uplus's official online mall U+Shop, customers can use data freely with the monthly 40,000 KRW range ‘LTE Direct’ plan. Additionally, to provide content favored by Generation Z such as videos and webtoons, they offer a 3-month free trial of YouTube Premium and Naver Webtoon cookies.
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