"Employees' Families Are Also Family"… Kyowon Group's 'Gyoshellin Guide' Warms Hearts

Family-Friendly Programs for Employees and Their Families
Promotion of Employee Family-Run Food Businesses such as Hwanggeum Dwaeji Ggeoptti and Gami

Jung Young-jun, CEO of 'Hwanggeum Dwaeji Kkeoptti' and father of Jung Areum, General Affairs Manager of Kyowon Kumon Shinyoungtong Branch, is smiling brightly while cutting pig skin at a store located in Hongje-dong, Seodaemun-gu, Seoul.

[Asia Economy Reporter Kim Daeseop] "It was tough for a while as customers decreased significantly due to COVID-19, but my daughter's company promoted our restaurant directly, and recently, her colleagues have been visiting often, which has been a great help."

Jung Youngjun, who runs the restaurant 'Hwanggeum Dwaeji Kkeoptti' in Hongje-dong, Seodaemun-gu, Seoul, smiled brightly, saying, "I am proud of my daughter, and I trust her company because it seems to care for its employees." Jung is the father of Jung Areum, who works in general affairs at Kyowon Kumon Shinyoungtong Branch, a subsidiary of Kyowon Group's education business division. Areum's colleagues, who work at a nearby branch, often visit the restaurant, which is especially encouraging in times like these.

Kyowon Group's new welfare program, 'Gyoshulren Guide,' is empowering employees and their families. It promotes food service businesses run by employees' families by sharing them on the group's official social network service (SNS) channels and newsletters, which are viewed by about 25,000 people.

This month, the Gyoshulren Guide featured 'Gyelimwon Asan Branch,' a scorched rice chicken specialty restaurant located in Asan, Chungnam. This restaurant is run by the parents of Yang Seunggeun, manager of Kyowon Group's Digital Strategy Planning Team. 'Gami,' a duck cuisine specialty restaurant in Jincheon, Chungbuk, run by the mother of Seok Miseon, a part of the Wells Business Headquarters, was also introduced in the Gyoshulren Guide.

The name Gyoshulren Guide is a combination of 'Kyowon' and 'Michelin Guide' (a globally renowned rating guide that awards stars to the best restaurants). Since March, one business is selected each month through applications from employees via the company intranet. Welfare staff and media development team members visit the restaurants in person and introduce the store's features and signature menus on SNS channels. Special discount coupons for employees are also provided.

Thank You Message for Gyowon Paldo Sharing on KakaoTalk

The response has been enthusiastic. Employees whose hometowns are where the featured restaurants are located voluntarily share their visit experiences or information through the company messenger. Some employees have started Gyoshulren Guide gourmet tours. There are even employees who apply early by posting introductions of their parents' restaurants and popular menus on the company intranet to be selected for the Gyoshulren Guide.

Gyoshulren Guide is a family-friendly program for employees and their families, carefully promoted by Jang Dongha, head of the Planning and Coordination Office and son of Kyowon Group Chairman Jang Pyungsun. Last year, the company also ran the 'Kyowon Paldo Nanum' program, where agricultural products grown directly by employees' families were purchased in bulk by the company and then sent back as gifts to employees' families.

Employees cheered. Parents were delighted to receive gifts from the company, and employees' sense of belonging and pride increased. Lee Jungwoo, head of Kyowon Group's Human Resources Management Team, said, "We will continue to expand effective welfare programs with the belief that employees and their families are one family."

This content was produced with the assistance of AI translation services.