Sales of 'K2 Ossak T-shirt' Soar in Hot Weather

[Asia Economy Reporter Yujin Cho] Outdoor brand K2's functional cooling T-shirt, the 'Ossak' short-sleeve T-shirt, saw a 20% increase in sales from April to May compared to the same period last year.

On the 4th, K2 explained, "An analysis of the sales age group for the Ossak short-sleeve T-shirt showed a 15% increase in sales among customers in their 30s and 40s compared to last year." Riding on the popularity of the Ossak short-sleeve T-shirt, an additional reorder was made last May.

In addition to the Ossak short-sleeve T-shirt, sales of the Ossak pants line also increased by 30%, showing strong sales performance. This is believed to be due to the forecast of an unprecedented heatwave this year and the growing number of people enjoying outdoor activities such as hiking.

K2 stated, "As the hiking population increases, functional cooling clothing necessary for hiking is gaining popularity, resulting in strong sales."

The K2 Ossak T-shirt is a functional cooling T-shirt that provides a cooling effect through a continuous and repetitive dual cooling system, quickly wicks away sweat and stickiness, allowing for comfortable and cool wear during hot summer days.

It features a double cooling effect maximized through both the material and processing method, using a cool-to-the-touch high-gauge fabric and cooling substance PCM printed on the lining.

Shin Seon-cheol, head of K2's marketing team, said, “The aggressive marketing, including TV commercials, aligned with the planning direction of ‘lasting coolness’ was effective,” adding, “Sales of cooling products are expected to increase further as the summer season fully begins.”

This content was produced with the assistance of AI translation services.