Sangui Management Concert "Post-Corona Era, Moving Beyond Untact to Deep-Tact"

[Asia Economy Reporter Ki-min Lee] “Since the outbreak of the novel coronavirus disease (COVID-19), companies need a ‘deeptact’ strategy that finds the optimal combination of contact and untact businesses to expand customer touchpoints in order to survive.”

The Korea Chamber of Commerce and Industry announced that the ‘17th KCCI Management Concert’ will be released online at 10 a.m. on the 5th. At this management concert, Kim Kyung-joon, Vice Chairman of Deloitte Consulting, will give a video lecture titled ‘Our Future in the Untact Era after COVID-19?’

Vice Chairman Kim said, “COVID-19 poured fuel on the digital innovation that had quietly been permeating the analog world of exchanging information through books and telephone,” and advised, “As digitalization and untactization rapidly progress, companies should use a deeptact strategy that combines offline-centered contact business and online-centered untact business to broaden communication with customers and enhance synergy between online and offline businesses.”

Vice Chairman Kim introduced the American musical instrument manufacturer Fender as a representative case of success using ‘deeptact.’ He explained, “When Fender’s existing business model of manufacturing and selling guitars reached its limit, it reinterpreted its business model and transformed into an untact business as an online guitar playing learning platform provider. After that, within three years, it secured more than 100,000 paid subscribers and grew into a profitable business, while its existing business of manufacturing and selling instruments also greatly increased.”

Vice Chairman Kim suggested, “Due to the shock of COVID-19, it has become more difficult than before to predict the speed and direction of market changes. In a period of digital upheaval, new opportunities arise depending on who looks at the business model and in which direction, so companies should discover new businesses from a deeptact perspective.”

Meanwhile, the Korea Chamber of Commerce and Industry has been holding management concerts since 2014 to provide strategic implications such as management strategies, management trends, and international affairs necessary for companies. To prevent the spread of COVID-19, the management concerts have been conducted in the form of web seminars since April of this year.

This content was produced with the assistance of AI translation services.