It Was Already Hot in May... GS25's Instant Bibimmyeon and Naengmyeon Sales Up 58%

[Asia Economy Reporter Cha Min-young] Summer-season cooked noodles, released earlier due to the early heat, are establishing themselves as the best-selling convenience store food items.

GS25, a convenience store operated by GS Retail, announced on the 3rd that the total sales of 16 types of GS25 cooked noodles in May increased by 58.1% compared to the same period last year. This was thanks to the 'Gogi Mul Naengmyeon' (Cold Noodles with Meat Broth), which was released more than a month earlier than usual and immediately gained popularity, ranking first in the cooked noodles category sales.

Gogi Mul Naengmyeon consists of a sufficient 200g portion of noodles and a meat broth perfected after dozens of trials, topped with brisket, egg, and julienned cucumber. Kimchi Mal-i Guksu (Kimchi Wrapped Noodles), released 50 days earlier than last year, also ranks second in cooked noodle sales, driving revenue.

Accordingly, GS25 will newly launch 'Wang Bibim-myeon' on the 4th. Wang Bibim-myeon is a product designed to enjoy the traditionally boiled bibim-myeon instantly. Its portion size is 1.5 times that of regular bibim-myeon, enough for an adult male's meal. It uses Suyeon somyeon noodles and is topped with vegetables, egg, and julienned cucumber. A special bibim sauce and sesame oil are also included.

Kwon Oh-sang, GS Retail's cooked noodle product planner (MD), said, "Summer-season cooked noodles, released earlier than last year due to the early heat, are providing high satisfaction to customers and becoming the best-selling convenience store food items." He added, "GS25 will continue efforts to present differentiated cooked noodles beyond specialty stores through specialized infrastructure such as food research labs and noodle-dedicated factories."

Meanwhile, GS25 is conducting a promotion where customers who purchase any of the three summer-season cooked noodles?Gogi Mul Naengmyeon, Kimchi Mal-i Guksu, and Wang Bibim-myeon?will receive a 185g ice cup to enjoy them even cooler.

This content was produced with the assistance of AI translation services.