The More Luxurious Santa Fe... Hyundai Motor Unveils Interior and Exterior Design
[Asia Economy Reporter Seong Giho] Hyundai Motor Company unveiled the interior and exterior design of the mid-size sport utility vehicle (SUV) ‘The New Santa Fe’ on the 3rd. Following the design reveal, Hyundai plans to launch The New Santa Fe later this month through an online ‘digital unboxing’ event.
The newly revealed The New Santa Fe continues the sophisticated image of the previous Santa Fe while transforming into a more luxurious and substantial mid-size SUV through design changes. The front features an integrated grille and headlamps embodying Hyundai’s design identity, ‘Sensuous Sportiness.’ The separated headlamps, divided vertically, harmonize with the grille, and the vertical T-shaped daytime running lights (DRL) contrast with the wide horizontal grille to create a strong impression.
Below the grille, a wide air intake grille and a clamp-shaped bumper add a sense of stability by supporting the vehicle. The side maintains the sleek side character line extending from the front to the rear of the previous Santa Fe, while the new platform and newly redesigned 20-inch wheels provide a more dynamic feel.
The interior design has been changed to a user-centered structure that enhances luxury and intuitiveness. The elevated center console connects seamlessly from the door to the crash pad, wrapping around the driver to give a premium feel, while additional storage space below adds practicality.
The newly applied 12.3-inch full LCD cluster (instrument panel) and 10.25-inch infotainment system improve driver visibility, and the button-type electronic shift lever (SBW) facilitates intuitive operation, providing an optimized driving environment for users.
Meanwhile, Hyundai plans to release a pre-advertisement along with the interior and exterior images. The new advertisement features the theme of love for family in the real life of a ‘millennial family,’ showcasing The New Santa Fe as a family SUV.
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A Hyundai official stated, “The innovative design changes of The New Santa Fe will become a part of the lives of customers who value meaningful experiences and time,” adding, “The more majestic design compared to the previous model will be an attractive element that captivates customers.”
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