Bibigo Japchae Ad Featuring Park Seo-joon... 'Myeonchigi' Sparks Buzz

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang's representative Korean food brand Bibigo announced on the 2nd that it will launch a Japchae advertisement featuring actor Park Seo-joon.

The advertisement was produced with the phrase "Not sometimes, but delicious every day, Bibigo Japchae" along with a cool Japchae noodle slurping video of Park Seo-joon. This is the first official advertisement video released after renewing the contract with Park Seo-joon recently, and it will be aired through various channels such as TV, online, and outdoor advertising.

Park Seo-joon, selected as the brand model for three consecutive years, has been actively working in various fields including dramas, movies, and advertisements, contributing to effectively promoting the brand value through his fantastic synergy with the brand. In particular, the combination of Park Seo-joon's lively and bright energy image with Bibigo's healthy and delicious image has been evaluated to approach consumers of all ages more familiarly.

A Bibigo marketing team official said, "We plan to carry out full-scale activities with Park Seo-joon centered on the May Japchae campaign," adding, "In the advertisement video produced this time, the model Park Seo-joon sincerely liking Bibigo is well expressed, and this aspect is expected to resonate with consumers."

Park Seo-joon has also shown his affection for Bibigo through his personal social network service (SNS), and recently attracted attention by posting a Bibigo Japchae noodle slurping video. The Bibigo Japchae noodle slurping video recorded an incredible 5 million views within just three days of posting. Followers who watched the video responded with comments such as "This is dinner tonight" and "Let's eat this." The video is also available on Bibigo's official Instagram account.

Meanwhile, the product introduced in the video is "Bibigo Janchitjip Modeum Japchae," a popular product that has recorded about 5 billion KRW in sales since its launch in September last year. It allows customers to complete delicious Japchae in just 5 minutes without complicated cooking processes, and with just Hetbahn (steamed rice), they can easily make Japchae rice, gaining great popularity among customers. Since starting Japchae advertisements in 2020, Bibigo plans to actively continue marketing activities for various products such as soup dishes and dumplings.

This content was produced with the assistance of AI translation services.