Chilsung Cider Launches Main Advertisement Featuring BTS
Global Superstar BTS Model Teaser Video Followed by Main Commercial
Chilsung Cider New Products Cheonggyul and Peach Showcase Refreshing Crispness
[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 1st that it will release the main commercial featuring BTS, the new face of its flagship carbonated drink, Chilsung Cider.
Through the previous teaser video, Lotte Chilsung Beverage generated buzz about the new collaboration between Chilsung Cider and BTS, raising consumer expectations. With this main commercial, the company plans to highlight the refreshing flavors of the new Chilsung Cider products, Cheonggyul (green tangerine) and Peach, introduced for the first time in 70 years.
The main commercial, under the concept of "Drink the New," depicts BTS enjoying the fresh and lively new Chilsung Cider flavors of Cheonggyul and Peach. The carbonated bubbles expressing the unique crispness of Chilsung Cider, combined with rhythmic background music, create a refreshing moment that makes viewers feel as if they are drinking Chilsung Cider together with BTS.
After the release of the main commercial, Lotte Chilsung Beverage plans to share unreleased videos showcasing the individual colors and charms of each BTS member through its official social network service (SNS) channels.
Meanwhile, ahead of the summer peak season, Lotte Chilsung Beverage will carry out various marketing activities. These include launching limited edition Chilsung Cider products in collaboration with BTS, producing bromides and photocards, and conducting various prize events through both online and offline channels to engage with consumers.
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A Lotte Chilsung Beverage official said, "We have prepared extensively for the full-scale Chilsung Cider x BTS marketing activities starting with the main commercial to meet consumer expectations," adding, "We hope consumers show great interest and anticipation for the new Chilsung Cider Cheonggyul and Peach flavors with BTS."
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