Public Home Shopping Establishes 'Untact Culture Team' to Strengthen Communication

Practice the 'Nimgwahamkke' Campaign

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping announced on the 28th that it has established an 'Untact Culture Team' to strengthen communication tailored to the untact (non-face-to-face) era.

As remote work has prolonged due to the novel coronavirus infection (COVID-19), this organization, newly established directly under the CEO to support internal and external communication between employees and partner companies, plans to carry out various communication culture activities suited to changes in work styles such as the increase in untact work.

Public Home Shopping began partial remote work on February 27, when the COVID-19 crisis alert was raised to 'serious,' and since the 6th of last month, it has actively introduced remote work solutions and is operating a full remote work system for all employees except executives and broadcasting personnel.

The Untact Culture Team launched the mutual respect culture campaign 'Nimgwahamkke' simultaneously with its establishment. This campaign aims to create a new workplace culture suitable for the untact era through practice. A Public Home Shopping official said, "We started the campaign with the idea that small movements accumulate to create a big flow," adding, "We will carry out various communication activities to build a corporate culture unique to Public Home Shopping that combines the fairness of a public institution and the trendiness of home shopping."

This content was produced with the assistance of AI translation services.