AmorePacific Supports Sales Channels for Small Business Hope Stores

[Asia Economy Reporter Yujin Cho] Amorepacific held a pop-up store on the 27th at the Amore Garden on the 5th floor of its headquarters, together with its employees, to overcome the novel coronavirus disease (COVID-19) and support small business owners of Hope Stores.

Hope Store is one of Amorepacific's CSR projects aimed at empowering women, operated in partnership with the Beautiful Foundation. As sales of Hope Stores declined due to COVID-19, Amorepacific employees and the Beautiful Foundation discussed with Hope Store founders to decide on the items to be featured in the pop-up store.

Items for the Hope Store pop-up were pre-ordered through internal postings for a week, and additional products beyond the pre-order quantities were sold to employees at the pop-up store on the 27th. When employees purchased products, Amorepacific supported 50% of the cost, sharing the significance of this charitable activity.

The pop-up store products included versatile handmade sauces for cooking, healthy handmade snacks for companion dogs, terrariums, as well as cookies and bakery items from the Gyeongbuk region, adding further meaning to the event.

Through this pop-up store, which involved Amorepacific and over 250 employees, a total of 550 products were sold, and the proceeds of 27.5 million KRW were fully delivered to the Hope Store founders. The event was conducted in accordance with government guidelines for social distancing amid COVID-19.

Seokyung Bae, Chairman of Amorepacific, stated, “I hope this becomes a small spark of hope to overcome this unprecedented great crisis. Amorepacific will continue to do its best to make the world we live in healthier and more beautiful.”

This content was produced with the assistance of AI translation services.