Kolon Sports Wins Good Advertising Award Chosen by the People

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC), which operates the outdoor brand Kolon Sports, has won the Good Advertisement Award in the OOH (outdoor advertising) category at the 28th Good Advertisement Award chosen by the Korean Advertisers Association for its advertisement "Aurora Edition."

The Kolon Sports Aurora Edition calmly depicts actress Kim Hye-ja reflecting on her life and standing once again at the forefront of challenge in the great nature of Iceland.

Breaking away from her daily life as an actress, Kim Hye-ja, watching the aurora on the opposite side of the Earth, pledges to live today again, delivering a gentle emotion rarely seen in outdoor advertisements.

A Kolon Sports official stated, "Kolon Sports planned this advertisement to project the human image of actress Kim Hye-ja in front of great nature and to convey the message that 'life is still worth challenging and living.'

Meanwhile, since the fall/winter season last year, Kolon Sports has been showing through exclusive model Kim Hye-ja that enjoying nature knows no distinction of age or gender.

This content was produced with the assistance of AI translation services.