[2020 Apartment Brand Awards] Hyundai Construction 'Hillstate', 'High-Class Luxury Complex' Differentiated from Exterior

[Asia Economy Reporter Kim Yuri] Hyundai Construction Hillstate, which received the Specialized Residential Brand Grand Prize, is a compound word of 'Hill' and 'State,' meaning a 'high-class complex with elevated dignity.' Launched in September 2006, Hillstate has established itself as a 'premium brand' by introducing various specialized features in the housing market over the past 14 years.

Last year, the brand design was renewed, and the concept was newly established to revamp the Brand Identity (BI). The logo, which was previously written in both Korean and English, was unified into a Korean logo. The 'Hillstate' text on the logo was enlarged by 150% compared to before to make it easier for consumers to identify the brand. The existing wine color was also changed to a solid color by removing the shading to provide a sense of unity. The updated BI has brought noticeable changes to the exterior walls of apartment complexes. The brand name, previously displayed in English as 'Hillstate,' is now unified with the main logo and displayed in Korean, along with Hyundai Construction's logo to symbolize the company's quality management and reliability.

The brand philosophy was also concretized from the previous 'excellence' to 'Life-Style Leader.' As a leading construction company and apartment brand in Korea, Hyundai Construction expresses its commitment to leading consumer residential culture by providing not just living spaces but new lifestyles.

Efforts to strengthen brand quality management continue steadily. Hyundai Construction has created and is implementing a seven-quality-standard manual for the Hillstate brand. Through this, standardized quality management is carried out throughout the entire housing business process, from brand management, order management, design management, sales management, construction management, finishing material management, to after-sales service (AS) management. Additionally, a 'Joint Council and Working Committee' for co-brand use with Hyundai Engineering has been established to manage the process.

The 'Hillstate Lake Songdo Phase 3,' set to be unveiled next month, is expected to become a new landmark in Songdo International City, a representative upscale residential area in the metropolitan area. This apartment complex is the third supply following Hillstate Lake Songdo Phases 1 and 2. The complex is highly valued for its excellent natural environment and numerous development prospects, indicating high future value.

It is a super high-rise apartment complex consisting of 8 buildings ranging from 2 basement floors to a maximum of 49 floors above ground, with medium to large units sized between 84 and 156㎡ (exclusive area). The complex is located in Songdo Landmark City, allowing easy access to various lifestyle convenience facilities. The area also benefits from abundant transportation developments. These include the Songdo Landmark City Station (tentative name) on the Incheon Subway Line 1 extension, scheduled to open by the end of the year, the Songdo Internal Circulation Tram, and the Metropolitan Area 2nd Outer Ring Road, which are all planned. Additionally, the Metropolitan Area Express Railway (GTX)-B line is also scheduled to open near the complex. Move-in is planned for October 2023.

This content was produced with the assistance of AI translation services.