Black Yak, Kang Ha-neul Mountain Vlog Video First Release

[Asia Economy Reporter Yujin Jo] Global outdoor brand Black Yak (Chairman Kang Taeseon) announced on the 27th that it will release the first vlog with Kang Ha-neul, titled 'Kang Ha-neul's Mountain.'

Black Yak communicates as a content platform designing outdoor experiences by presenting high-quality subscription content covering various topics about outdoor lifestyle through Black Yak Live on its official YouTube channel.

This video shows how to choose hiking shoes for safe mountain hiking for beginner hikers in a vlog format with Kang Ha-neul.

Kang Ha-neul visits a Black Yak store in person to easily convey the importance, functions, and proper selection methods of 'hiking shoes,' one of the three essential items for hiking.

In the video, Kang Ha-neul sincerely shows his affection for Black Yak and his anticipation for hiking by learning about the hiking shoes he will actually wear, rather than products prepared for filming, revealing his candid and unpretentious side.

A Black Yak official said, “Kang Ha-neul is showing sincere efforts to understand the brand and hiking culture, not just simple product promotion, demonstrating a genuine approach different from other models,” and added, “Black Yak will continue to maintain constant communication with customers through content containing various outdoor information.”

This content was produced with the assistance of AI translation services.