Shinsegae Food Launches Cost-Effective ‘Samgu Palkong’ Dessert Cake

[Asia Economy Reporter Lee Seon-ae] Shinsegae Food announced on the 27th that it will launch two types of cost-effective desserts called ‘Samgu Palgong Cake’ at bakery brands ‘Day & Day’, ‘Milk & Honey’, and ‘E-Bakery’ operated within Emart.

Shinsegae Food focused on the fact that home cafe enthusiasts, who enjoy beverages and desserts at home due to the COVID-19 pandemic, are seeking reasonably priced desserts amid weakened consumer sentiment. Accordingly, Shinsegae Food developed and introduced cost-effective dessert cakes that reduce price burden while offering generous portions to be enjoyed multiple times.

Shinsegae Food’s ‘Samgu Palgong Cake’ comes in two flavors: strawberry and chocolate. The ‘Samgu Palgong Strawberry Cake’ features a cake sheet with the fresh flavor of strawberries topped with white cream for softness and plenty of frozen strawberries as a topping. The ‘Samgu Palgong Chocolate Cake’ uses Belgian chocolate to create a rich taste and aroma on the chocolate sheet, enhanced with soft cream and cocoa powder for added sweetness. Both products are characterized by a size more than twice that of regular slice cakes (250g) and a reasonable price of 3,980 won, matching the product name ‘Samgu Palgong’.

A Shinsegae Food official said, “With the growth of home cafe enthusiasts, desserts with excellent cost-effectiveness are emerging as important products in the bakery industry,” adding, “We plan to continuously release desserts that cater to the tastes of home cafe enthusiasts.”

This content was produced with the assistance of AI translation services.