KOTRA Holds Online Export Consultation with Fujian Province, China

KOTRA will hold the 'Korea-Fujian Online Export Consultation' for four days starting from the 26th in Fujian Province, China. Park Han-jin, head of KOTRA's China Regional Headquarters, is delivering a congratulatory speech online. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA announced that it will hold the 'Korea-Fujian Online Export Consultation' in Fujian Province, China, for four days from the 26th to the 29th.

Fifty small and medium-sized enterprises from the beauty, food, and consumer goods sectors participated in this consultation. Domestic companies will engage in consultations with medium and large-scale distributors such as Yonghui, a major supermarket chain in Fujian Province, and the Tianhong department store group, targeting the Chinese domestic market.

Prior to the online export consultation, an opening forum was held on the 26th. The opening forum, broadcast live via a conference channel, also promoted Korean brands familiar to Fujian consumers, such as CJ Food and Lotte Confectionery. Approximately 1,600 people, including Fujian entrepreneurs and government officials from both Korea and China, attended the forum online.

Fujian Province in China has a consumer market of 40 million people, but Korean companies have had relatively low recognition there. However, video consultations, which have become active since the COVID-19 pandemic, are providing new opportunities for Korean companies aiming to enter Fujian. The Chinese government's active use of untact marketing is also a positive factor.

KOTRA's Xiamen Trade Center plans to continue exchanges in the production goods sector, including materials, components, and smart equipment, starting with this online export consultation.

This content was produced with the assistance of AI translation services.