[AKyung Hit Product] Timelessly Clear and Pure 'Chilsung Cider'

[Asia Economy Reporter Choi Saeng-hye] Celebrating its 70th anniversary this year, Lotte Chilsung Beverage's ‘Chilsung Cider’ is a beverage that has represented the taste preferences of the Korean people.

As of last year, Chilsung Cider holds a dominant position in the domestic cider market with a market share of about 70%, recording sales of approximately 420 billion KRW as a single product. From its launch until the end of April this year, the cumulative sales volume of Chilsung Cider over 70 years amounts to about 29.5 billion cans based on the 250ml can product. If these cans, each 13.3 cm tall, were lined up in a row, they would circle the Earth's circumference (about 40,000 km) 98 times, totaling 3.92 million km. This is equivalent to stacking 7.07 million Lotte World Tower buildings (555m tall).

A common characteristic of long-lasting brands is that they possess excellent product quality that appropriately appeals to consumer preferences. Specifically, the secret to its taste lies in the fact that Chilsung Cider is made using superior water treatment facilities to purify the water purely. It uses only natural flavors extracted from lemon and lime, blended appropriately to create an outstanding aroma. It contains no artificial coloring, making it harmless to the human body.

Lotte Chilsung Beverage is introducing new products aligned with consumer trends to expand the domestic cider market base. In April 2017, inspired by the expression of relieving a frustrating situation as ‘cider,’ they launched ‘Chilsung Strong Cider,’ an extension product of Chilsung Cider. In July 2018, they released a new product, ‘Chilsung Cider Low Sugar,’ which reduces sugar and calorie content compared to the original Chilsung Cider. In May of this year, to celebrate the 70th anniversary, they introduced new flavors: ‘Chilsung Cider Peach’ and ‘Chilsung Cider Cheonggyul (green tangerine).’

This content was produced with the assistance of AI translation services.