IBK, Launches New TV Commercial... Conveying the Meaning of 'Overcoming COVID-19'
[Asia Economy Reporter Kwon Haeyoung] IBK Industrial Bank of Korea announced on the 22nd that it will launch a new advertisement for the first half of 2020 titled 'Overcoming the Novel Coronavirus Infection (COVID-19)'.
This advertisement, with the slogan "We are close to you in times of crisis," vividly recreates the situation where customers visited IBK branches last month to apply for special COVID-19 loans. Actual IBK employees appeared in the ad and participated in the narration to convey genuine sincerity.
The advertisement consists of three parts: "On-site at the branch," "Small business owner overcoming difficulties with financial support," and "Employee observing the customer."
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Yoon Jongwon, President of IBK, said, "We tried to portray IBK's efforts to support small and medium-sized enterprises and small business owners in overcoming difficulties," adding, "We will be the IBK that is close to customers in times of crisis so that saying 'I visited IBK' means 'I found a solution.'"
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