Samsung Electronics "Enjoy TV Outdoors"... 'The Terrace' Online Unveiled in the US

Dustproof, Waterproof, and Brightness Optimized for Outdoor Viewing
"Lifestyle TV to Open a New Horizon"

Lifestyle TV 'The Terrace' Released by Samsung Electronics

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 21st (local time) that it unveiled its outdoor TV 'The Terrace' for the first time through an online showcase in the United States.

Unveiled at the ‘2020 Lifestyle TV’ showcase, The Terrace is characterized by its excellent durability in outdoor environments and enhanced visibility to enjoy clear images even in broad daylight.

The Terrace is a product designed reflecting the lifestyle of North American consumers who enjoy dining or gatherings by utilizing outdoor spaces within their homes. This product features a QLED 4K display to enjoy high-definition quality outdoors and has an IP55 rating for dust and water resistance, allowing use in various weather conditions such as rain, snow, and dust.

Additionally, to enjoy clear images even under strong midday sunlight, it adopts ▲2000 nits brightness, ▲anti-glare technology, and the ‘Adaptive Picture’ function that automatically adjusts the optimal screen brightness according to external illumination, enhancing visibility. It also includes smart features that allow convenient use of various content and apps by connecting to the internet.

The Terrace will be initially released in the United States and Canada at the end of this month in three sizes: 55, 65, and 75 inches, with plans to introduce it to other regions within the year.

Along with The Terrace, Samsung Electronics will also launch a dedicated soundbar called ‘The Terrace Soundbar.’ The soundbar also supports the IP55 dust and water resistance rating, making it suitable for outdoor use, and applies Samsung’s proprietary technology developed at its U.S. Audio Lab called 'Distortion Cancelling' to deliver grand and stable sound. This technology is designed to produce deep and powerful bass output without a subwoofer.

On the same day, Samsung Electronics also introduced ‘The Sero,’ which is being introduced to overseas markets for the first time along with The Terrace.

Since first introducing The Serif in 2016, Samsung Electronics’ Lifestyle TV has expanded its product categories and lineups reflecting consumer preferences and lifestyles, growing twofold every year.

Han Jong-hee, President of Samsung Electronics’ Visual Display Business, said in the showcase video, “The Terrace embodies the vision of ‘Screen Everywhere,’ allowing consumers to enjoy various content without restrictions in any space they desire,” adding, “We will maximize the home entertainment experience not only indoors but also outdoors, opening a new horizon for lifestyle TVs.”

This content was produced with the assistance of AI translation services.