Choi Bul-am and (G)I-DLE Send 'COVID-19 Overcome' Support Message to Seoul Citizens

[Asia Economy Reporter Jo In-kyung] "Hello? These days, many of us feel lonely and struggling, right? Though the distance is far, our hearts are close. Let's warmly embrace each other once through phone calls or texts. It seems it will be a warm strength to endure."

The Seoul Metropolitan Government announced on the 21st that actor Choi Bul-am, the city's public relations ambassador, and the idol group (G)I-DLE will send voice messages of encouragement to citizens going through difficult times due to the COVID-19 pandemic.

The city has been playing the messages recorded by Choi Bul-am, themed "Warm strength to endure," sequentially since the 20th at all 278 subway stations in Seoul and in over 2,200 apartment complexes under mandatory management by the city.

For elementary, middle, and high school students returning to school life, (G)I-DLE will also send messages encouraging the practice of "social distancing in daily life" and wishing for an enjoyable school experience.

Park Jin-young, Director of Citizen Communication Planning at Seoul City, explained, "While it is important to emphasize following quarantine rules once again, we planned this public relations ambassador voice campaign with the belief that sometimes a warm word spoken in a gentle voice can be a greater encouragement to weary citizens."

This content was produced with the assistance of AI translation services.